Men In The United States: If you are not confident you can keep your family safe and healthy in the face of a natural disaster, terrorist attack or even a simple power failure, just use the simple plan on this page.

“Oh my God, if they die it’s my fault…”

My bowels turned to ice when I realized we could all die here — in our modern house, right in the middle of a mid-sized American city…

You see… my family and I were huddled up shivering in our cold and dark living room.

Gathered around our last candle — wrapped in every jacket and blanket we could scrounge up — we all prayed the power would come back on before it was too late.

We were trapped. The roads were blocked with ice and snow. And even if we could get in the car and go somewhere, I had no idea where to go. Everything was blacked out as far as the eye could see.

My face burned with shame despite the cold. As a man — a protector — how could I not know what to do?

I was unprepared.

After all, my grandfather — I just called him Pop — would have known exactly how to keep us all warm, comfortable and safe.

He was a real man. He never failed his family the way I was letting mine down. I mean…

A simple ice storm and power outage was threatening the the lives of my family. How was this even happening??…

I looked up and thanked God when the power finally came back on in the wee hours of the morning. Then I sagged against my wife and fought back tears of relief.

We jacked the heat up to 90 degrees and soaked it in as we made a pot of steaming coffee and rustled up a hot breakfast.

Yet that’s not the end of the story. It’s just the beginning. As I took my first sip of coffee, I inhaled deeply, set my jaw, and I made a vow to myself…

I Will Never, Ever Risk My Family's Safety Again

Listen: I had no idea where to start.

There were some books at the library on how to prepare for emergencies. And I discovered this whole world of folks called “preppers” or “survivalists”…

Yet I found myself shaking my head and clenching my fists the more I read. It became clear these guys were all a little paranoid and sometimes even preaching the end of the world.

Look: I just wanted to reclaim the old-timer skills that men a couple generations ago took for granted.

I wanted to have a few simple things on hand that would keep my family safe and comfortable when things go bad. Because I learned first hand that they just do…

Then when I was about to give up, I picked up one of the last articles in my pile — something I printed from the internet.

As soon as I started to read it I went completely still. Then I leaned in. And I smiled…

The author was this Canadian guy who used to be in an Army Special Service unit. And then spent about 20 years as a SWAT guy. And I just kept nodding my head as I read his articles. Yet best of all…

The guy just seemed like a regular Joe. Just like me — living a totally normal life with his wife and daughter. Going out with his friends. Watching TV. All the stuff regular guys do.

Yet at the same time he had a simple plan for when the shit hits the fan. He described the exact skills I knew I wanted. He laid out all the little things he had tucked away in his car and house that he’d need for when things go bad.

Perfect! Now what?…

The Road to Hell is paved with good intentions…

So… I read a bunch of articles…

And guess what I did next. Nothing!

If you’re anything like me this has happened to you too. You set a goal. You start out with a bounce in your step. You make some progress. Then your heart sinks when you realize you’ve dropped the ball…

“I’ll get around to it…”

Famous last words, right?

I got trapped in the same old lie. I got busy. I had other things to do. I wanted to watch my favorite TV shows. And…

I’ll have time to do that later. I’ll get back to it soon…

Are you kidding me? I’ll have time to take care of my family's well being “LATER”??…

And I tell you now — with my chin on my chest and my cheeks burning — my family paid for my laziness. Again!…

This Still Makes My Chin Tremble In Shame…

Not even a year after the ice storm that I was sure would kill me and my family, we were driving up to visit my wife’s uncle. He lives pretty far out in the countryside. The kids love the wide open spaces up there.

The drive is pretty. There are endless stretches where all you see is forest, lakes and the occasional deer or bear.

Maybe you’re thinking that should have worried me. Except we had a brand new car and what could go wrong?…

Well, that brand new car just stopped, not even halfway into the trip! There was no warning. No clunking of the engine. No strange smell. No flashing lights on the dash.

One minute we were cruising along. Next minute the engine just stopped. It was all I could do to get us pulled over to the side of the road.

No problem though right? I mean we’ve all got cell phones nowadays. I whipped mine out to call for help.

No signal.

My wife checked her phone. Nothing.

The blood drained from my face.

“Not again…”

I couldn’t meet my wife’s eye…

For months I’d been putting it off. Yet I never learned those little skills that would keep my family safe in EXACTLY this kind of situation. And the only thing in the trunk was a spare tire and jack, even though I knew exactly what we needed in the car for when something like this happens.

It was the kind of cold and wet autumn day that sinks into your bones. This road could stay deserted for hours, or even days. The car was completely dead. No heat. We were dozens of miles walking from any kind of civilization.

“What’s the plan” my wife asked.

My cheeks burned with shame to see how much confidence she had in me when I knew I was failing in my most important role — to protect my family.

How To Transform From Tail-Tucked Sheep To Alpha Dog…

Only pure luck saved us on that dark Fall day. After a few hours a delivery truck happened by and found us all huddled together and shivering in the back seat.

I couldn’t meet the driver’s eye…

What kind of man would depend on luck to keep his family safe? So believe me…


Todd Lamb — Founder and Head
Coach of Alpha Nation

The very first thing I did when we arrived back home was reach out to the guy who’d written all those articles I’d been reading.

I vowed to never feel powerless like that again.

I was surprised and grateful when I got an email back from him with an offer to help!

You see, this guy — Todd Lamb — is a coach now. He was already helping men develop their fitness, health, and general “man-skills” through a program he calls Alpha Nation.

He said he’d never coached anyone on “preparedness” before. Yet he knew exactly what I needed and he knew that his coaching would work to get me ready for any emergency.

And he did not disappoint. In fact the skills and strategies I mastered with Todd have been one of the most rewarding and enjoyable experiences I’ve had. In many ways I feel like it has filled in a missing link that has finally made me feel like a complete, competent and reliable man.

Now You Can Be The Expert In Basic “Man Skills”

Very quickly, I learned the difference between mastering real man-skills Todd was teaching and the so called “survivalist” skills popular in the “prepper” movement…

Most “preppers” are working on theory. They sit around in their basements planning out the apocalypse. And then they draw up survival plans based on imaginary scenarios.

Listen: I’m not paranoid about the collapse of society. I don’t predict the end of the world as we know it. And neither does Todd…

What we really want is for men to regain the skills that were just EXPECTED of them a couple generations ago. That’s where Todd can help. Because…

Todd has LIVED in the dark places and has mingled with the grey area where civil society meets the fringes of lawless survival.

His years in Spec Ops and SWAT were all about applying the man-skills I wanted so badly to master.

Which means learning from Todd was the real deal.

No guesswork. Only the real skills you need to keep your family safe no matter what.

Look: the government, police and the military are not going to keep you safe no matter how much they want to. They are the cleanup crew. They don’t have the resources to do anything more.

And nowadays no one else is teaching you the skills you need in order to be the man others turn to when things go bad. And…

Things Are Worse Than You Think

Like I said, I’m no conspiracy theorist. However I now understand just how quickly things can turn bad and endanger the lives of people I love.

Just consider…


EM-DAT International Disaster Database, Center for Research on Epidemiology of Disasters, University of Louvain

I know all that seems like something that only affects “other folks” right?…

I mean, it’s the kind of thing you see on TV. Well guess what… the people living through that wildfire on the news, the folks weathering the hurricane or the blizzard, the folks holed up in their houses hoping the riot just passes them by… they are REAL PEOPLE just like you and me.

Remember, I’m a perfect example. I’m just a regular middle-class guy, with a regular job, an average house and a beautiful little family. And…

Only through pure luck did my family survive not one but TWO situations that threatened their lives.

I’m not sure about you, but I’m no longer willing to leave the survival of my family to luck

Remember: These Skills Are Not Difficult To Master

Do you know who is most likely to die when the shit hits the fan?…

It’s all those folks who trust that in the event of a major disaster the government, the police, the military or some other organization where they live will have a plan to make sure everything gets back up and running quickly.

Well, someone probably does have a plan. And they’ll do their best. But as you probably know, best laid plans go to shit pretty quickly when things start falling apart.

Which means that in the meantime the survival of your family is up to you. No one is going to save you but yourself.

The good news is, you don’t need to become Bear Grylls from Man Vs Wild to ensure that you and your family stay safe.

You just need some basic skills and supplies that, frankly… your grandfather would be shocked to find out you don’t already possess…

Once Todd spelled out a simple plan for me, it took no time at all to start feeling confident that I’m now equipped to protect my loved ones in an emergency.

In fact I was so impressed with how easy he made it for me, that I felt like Todd should be sharing the same plan with every man interested in keeping his family safe.

After all, I’d researched far and wide and nothing else was providing these skills and this knowledge in such an easy to learn and no-nonsense way.

Sure, I had founds tons of “survivalist” and “prepper” guides. But nothing with down-to-earth skills for regular guys like me who just want to be ready to weather the storm, no matter what form it takes.

And when I asked Todd if I could help him organize all these skills into a no-nonsense manual that would make it easy and quick for other guys to learn, he was super excited about making it available to you…

Introducing: the Emergency Plan Alpha system

In this super-simple system you’ll master things like…

And that’s not even HALF of what Todd gives you with this incredibly powerful done-for-you system…

I don’t even have time to tell you about…

How to become a Primal Chef and keep everyone fed while other families are going hungry…

How to set up the Anonymous Arsenal that will keep predators at bay when shit hits the fan — both human and animal…

The Blackout Boss strategy… why the American power grid is more fragile and at-risk than you think… And how you are going to thrive when power is cut for days or weeks at a time…

And so much more…

Imagine:

At first it seems like nothing, then you realize you are in a BAD situation…

Your heart starts pounding in your chest…

You feel the dryness in your mouth…

Yet that’s when you realize: Hey… I got this…

You are able to handle this…

You have the skills to keep you and your family safe.

Not only safe… you will thrive when shit hits the fan while other guys look around and watch their families suffer…

How much is it worth to have that confidence at your fingertips?

How much is it worth to be the man everyone looks to when trouble strikes?

How much is it worth to be the master of any situation?

How much is it worth to know you can fix any problem that happens… just by having the skills that men of previous generations took for granted?

Truth is: nowadays men who have those skills are looked up to like superheroes!

What do you think would be a fair price
for Todd’s Emergency Plan Alpha?

What do you think would be a fair price to finally be in control of your fate, no matter what disaster — however small or large — may strike…

To have all the skills and power to be the go-to guy when shit hits the fan…

To be be superhero women, children and even other guys look to for protection…

If you’re being completely honest, I bet you’d say that $299 or more would be a totally fair price to feel the confidence and power that you can handle anything…

(Heck, I bet you’d think that was cheap to never have to feel the frustration, anxiety and powerlessness again.)

But you know what? Todd’s not looking to get rich. He’s just a regular guy…

Like you, he works for every dime he makes. In fact for decades he happily worked for peanuts putting his life on the line in service to the military and SWAT…

And he understands that even when you KNOW how important something is — and how badly you NEED it — sometimes doubt and hesitation can make it so you just don’t give yourself what you need and want…

Which is why it was easy to convince him to take a bit of a chance on you…

See, since his retirement from SWAT, Todd has made it his mission in life to help 1 million men lead what he calls the Alpha LIfe. And that includes giving you the skills and POWER to handle even the worst situations…

…even if he has to take a hit to his wallet to make sure you succeed…!

So because you’ve shown how devoted you are to learning the man-skills you need to keep your family safe and comfortable no matter what happens…

You’re not going to pay $299.

Todd isn’t even willing to ask you to invest a brutally cheap $97.

For you, he’s setting the price of Emergency Plan Alpha at just one single payment of $67.

Yet if you take action right now, he’ll even give you another 70% off to that already discounted price…

Simply click the button below right now and you’ll get the complete
Emergency Plan Alpha system for the limited-time price of just $19
(Immediate Action Discount)

But you have to act right now

Listen, I know what it’s like to have great intentions without any follow through. And it feels horrible when you realize you’ve left it too late and put the lives of your loved ones in danger…

Which is why I persuaded Todd to make this an EASY decision for you.

In fact he is going to back up everything he promises with a surprising guarantee…

Here’s how it works:

Just enroll in The Emergency Plan Alpha system right now…

USE the material… (It’s so easy to master and completely done-for-you.)

See for yourself how EASY it is to set yourself apart from other men just by learning the skills your great grandfather took for granted…

If you don’t think the program is worth at least double what you’re
paying today, just contact Todd’s customer service at any time in the
next 60 days…

And you’ll get every dime back as fast as they can.

Because Todd and I know exactly what it feels like to be powerless in the face of danger, we want to make sure YOU never feel that way…

And convincing Todd to give you this Iron-Clad guarantee is the least Todd and I can do to make sure you have access to this life-changing system.

All you have to do is click the button below…

And if for some reason you’re not already convinced…

This is going to put you over the top…

I’ve also arranged for Todd to also make 3 very special courses available absolutely FREE just for taking action today…

Each of these would normally sell separately for MORE than you’re investing today for everything…

Now let’s add all this up so you can see just what a great deal you’re getting…

With your special discount you’re getting the entire Emergency Plan Alpha system for just $19…

Considering we already agreed it’s WORTH at least $97 by itself to claim the confidence and skills to be the Alpha Male when shit hits the fan… I think it’s safe to say getting a 62% discount is a pretty awesome deal, right?…

Yet you’re ALSO getting the Mob & Riot Survival Strategies manual, the Guide To Weaponizing Your Family Dog, and the 7 Easy Steps To Fortify Your Home, without paying a dime more…

Alone those manuals are each worth $39.95 each. Which means you’re getting EVERYTHING for less than the cost of just ONE of the bonus courses. And for now, these extra manuals are ONLY available as part of this special package so you can’t GET them anywhere else yet.

Just remember: using your special discount you’ll get EVERYTHING today for just $19…




Once you are enrolled you’ll get your special private login credentials which you MUST NOT share with anyone…

So you can access Emergency Plan Alpha on your phone, tablet or computer anywhere you want, any time you need it.

Click the button below right now…

Pay your severely discounted enrollment fee…

USE the methods, techniques, and strategies Todd gives you (no guess work required on your part at all)…

Experience for yourself what it’s like to have women and children blindly trust you for safety and protection… look to you as a hero even…

FEEL what it’s like to have other guys be insanely jealous of you… ashamed they can’t take care of business the way you do… wondering how the hell YOU managed to become a real life superhero in any situation…

And One More Thing When You Login…

You’ll discover that Todd has also given you one month FREE access to his entire Alpha Nation member-only area. You’ll have unrestricted access to exclusive VIP content to give you an insider’s advantage on everything from building muscle to putting a chokehold on a drunk friend to stop him from hurting himself or someone else…

Here are some of the awesome Alpha tips and tricks you’ll be getting:

Consider this your Super-Bonus for taking action today…
1 Month FREE Access To Alpha Nation
($47 Value)

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Add that to your Emergency Plan Alpha system and all three bonus courses — the Mob & Riot Survival Strategies manual, the Guide To Weaponizing Your Family’s Dog, and the 7 Easy Steps To Fortify Your Home — and you are getting a $259 value for only $19 today.

I don’t know about you… but if I were at the Home Depot checkout counter and they rang up my cart and only charged me $19 for almost $300 worth of stuff… I’d pay up and get out of there as fast as I could… :-)

Just use the button below to secure that crazy price for yourself right now. Because I don’t know how long Todd will offer all this extra stuff for free…

OK, it’s time to take action…

You’re at a crossroads right now just like I was so many months ago before I went on the journey that lead us right here, right now…

And you really just have two very different options…

Leading to two very different lives…

Option 1 is to leave this page without enrolling in the program…

You can leave your family’s safety to chance. Just trust that nothing bad ever happens and hope for the best. Maybe you’ll get lucky…

But I think you already know the truth. Luck never lasts. And one day you’ll feel the shame of not being able to look your wife and kids in the eye when they turn to you for protection and you don’t have the skills to man up…

I don’t want that for you. And I’m sure you don’t want that for yourself. Which is why it makes so much sense to just put your trust in someone who has the answers you need…

Choose Option 2: JUST SAY “YES” RIGHT NOW…

Click the button, enter your payment information right now — before life gets in the way — and enroll in the Emergency Plan Alpha system…

Get EVERYTHING I’ve talked about in this page…

Learn the secret skills that make you the man of the hour when shit hits the fan. Be the guy everyone turns to when times are tough. Feel the pride of knowing you’re the Alpha protector.

Be one of very few men who still have the skills to survive and thrive when others are left in fear and confusion…

Remember: With my 60 day guarantee you are risking nothing…

And with this special discount you’re getting way more than HALF OFF…